The principal office for Orton Heath Law Firm is based in Austin, Texas. Please call or use the contact us form to schedule a meeting.

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Orton Heath Law Firm PLLC

1101 West 34th Street, # 484

Austin, Texas 78705

512.537.2187

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Lorrie is the founding attorney of Orton Heath Law Firm, based in Austin, Texas.  She routinely consults with individual and corporate clients across various industry segments...

Lorrie is the founding attorney of Orton Heath Law Firm, based in Austin, Texas.  She routinely consults with individual and corporate clients across various industry segments, including Medical Devices, Life Sciences, Healthcare, and Consumer. By serving in a general counsel role for her clients, Lorrie is able to advise on a wide range of important business concerns, including strategy, development, commercial negotiations, legal agreements, and prevention and risk management. She is also a certified master trainer and is qualified to provide significant guidance on the development and implementation of corporate compliance programs. 

 

Lorrie has significant experience in corporate operations management, honed at Fortune 500s and mid-size companies. Her expertise includes strategic corporate planning and budgeting, product development and commercialization, marketing and sales management, pricing and contracting, and corporate and sales training. She actively participated in the acquisition of regulatory approvals (FDA, CE, HPB, etc.) on over 20 Class III medical devices, developed and commercially launched hundreds of Class I-III medical devices, managed diverse teams, consulted regularly with physicians, scientists, engineers, and inventors, and negotiated complex equipment and device acquisitions at healthcare systems around the globe.

 

At medical device titan St Jude Medical, Lorrie served as Director of Marketing for the Cardiovascular Division, where she built and led a team of product marketing managers who globally launched various cardiac devices, including a state-of-the-art porcine tissue heart valve line. At GE Healthcare, a Fortune 100, Lorrie successfully negotiated with C-suite executives, healthcare systems, and cardiologists on multimillion-dollar vascular imaging labs and suites. 

 

At CardioGenesis (Cryolife), a manufacturer of lasers and cardiac devices, Lorrie served on the corporate board. While Vice President/General Manager, she led an award-winning regional management team encompassing the western half of the United States and the Pacific Rim.At Sulzer Carbomedics (Sorin), she created and implemented the Company’s first nationally accredited physician training program, while cross-training all employees, including senior leadership, on a corporate quality initiative. 

 

Prior to moving into middle and senior management, Lorrie was a successful territory manager and sales trainer at Boston Scientific, where she consulted with surgeons, cardiologists, radiologists, and nephrologists on the selection and utilization of cutting-edge device technologies, including balloons, stents, vena cava filters, and vascular bypass grafts. She was fortunate to have received numerous performance awards; her recognition included induction into the prestigious Ring Club, President’s Club, City of the Year, and Most Valuable Player. 

 

Prior to joining the healthcare industry, Lorrie served in various operations management roles for global giant Nestle Foods Corporation, including leading an award-winning regional business unit and directing sales and promotional activities at the corporate and regional headquarters of grocery mega retailers HEB, Kroger, Randalls, Albertsons (including Jewel-Osco), and Winn Dixie. 

 

Lorrie graduated from law school in St Paul, Minnesota and was privileged to have served as extern/law clerk for both the Honorable Lezlie Ott Marek, District Court Judge, Ramsey County, as well as partner attorneys Teresa Fariss McClain and Mark Hallberg at Hallberg + McClain, P.A., a leading plaintiffs firm specializing in medical malpractice litigation. 

 

Lorrie graduated from high school and college in Austin. She enjoys hiking, reading, and spending time with her family. 

 

Lorrie Orton Heath

Principal Attorney

Lorrie is the founding attorney of Orton Heath Law ("OHL") Firm based in Austin, Texas. She routinely consults with individual and corporate clients across various industry segments, including Consumer Packaged Goods (CPG), medical technology, financial services, and more. By serving in a general counsel role for her clients, Lorrie is able to advise on a wide range of important business concerns, including strategy, commercial negotiations, legal agreements, and prevention and risk management. 

Representative Examples of Legal Work:

  • Managed intake and legal process for Austin-based Consumer Packaged Goods (CPG) accelerator by collaborating with the Managing Director, equity mentors, and participating companies.

  • Managed provision of legal services to financial services software platform by collaborating with CEO on customer contracts, company financing, product claims, website advertising, and competitive concerns.

  • Provided guidance to various CPG companies, including purveyors of coffee, vegan snack foods, gourmet chocolates, salsa, and more, concerning mandatory government regulations related to product packaging and labeling, ingredients, nutrition, and health claims.

  • Provided regulatory guidance to founder of genetic testing company concerning proposed website advertising.

  • Negotiated, drafted, and managed transfer of office lease between healthcare providers and national retail chain.

  • Drafted complex co-marketing agreement between internet meal planning service and diet plan promoters and bloggers.

  • Provided guidance to internet insurance platform by assessing and revising customer policies and contracts concerning HIPAA. 

  • Managed analysis of combination medical device product development and FDA regulation in complex $5.4 million litigation, including collaborating with PhD expert.

  • Provided guidance to various small businesses by drafting company-specific agreements, including independent contractor, confidentiality/non-disclosure (NDAs), non-competes, and manufacturing/supplier agreements.

  • Advised medical technology supplier on the development and rollout of a corporate compliance program.

  • Advised manufacturer on compliance with federal and state regulations concerning advertising and promotion of medical devices. 

 

Education 
  • Juris Doctor (J.D.), William Mitchell College of Law, St Paul, Minnesota

    • CALI Award for Excellence, Client Counseling

  • Bachelor of Arts (B.A.), The University of Texas, Austin, Texas

Certifications
  • Certificate, Advertising and Promotion of Medical Devices

Board and Governance Experience
  • Treasurer, Board of Directors, Southern Disability Law Center 

  • Vice President of Finance, Board of Directors, Epsilon Corporation

Volunteer Experience 
  • ChIPs Network

  • Volunteer Legal Services of Central Texas  

Honors and Achievements
  • Pro Bono College, State Bar of Texas, 2017 and 2018

  • Judge Suzanne Covington Award, 2016 and 2017

Panels and Presentations

  • “RWR Legal: Q + A”, SKU 6, Austin, Texas, May 2018

  • “Starting a CPG Company”, Austin Eastciders, April 2018

  • “Women Working in CPG”, ChIPs, Austin, Texas, August 2017

  • “RWR Legal: Q + A”, SKU 5, Austin, Texas, May 2017

  • “Legal for CPG”, Consumer Venture Forum, TEN Capital Group, Austin, Texas, March 2017

Publications
  •  U.S. Healthcare Reform: Analysis and Impact on the American Medical Device Industry
 

FOUNDER​

Bar Admission
  • State Bar of Texas

    • Business, Healthcare, and Computer and Technology Sections

    • Texas Access to Justice Commission